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The Best vs. the Rest: Deriving Value from Audience Analytics
September 2015
Analyst Perspective: Dan Vesset
The Change is Real: Industry Trends and Highlights
Challenges and Opportunities
Recommendations
Considering IBM
Analyst Perspective: Dan Vesset
The Best vs. the Rest: Deriving Value from Audience Analytics
Dan Vesset
PROGRAM VICE PRESIDENT
IDC Business Analytics & Big Data