Step 3: Creating an e-Marketing Spot in the WebSphere Commerce Accelerator

In the previous step of this tutorial, Editing the SubCategoriesDisplay.jsp file, you added a parameter to the SubCategoriesDisplay.jsp file, so that the e-Marketing spot will display with that JSP file.

In this portion of the tutorial you will setup the e-Marketing Spot in the WebSphere Commerce Accelerator. The e-Marketing Spot must be activated by the WebSphere Commerce Accelerator before it will display properly in your store.

To create an e-Marketing Spot in the WebSphere Commerce Accelerator, do the following:

  1. Start the WebSphere Commerce Accelerator in the WebSphere Commerce Development environment:
    1. Ensure you have started WebSphere Commerce within the WebSphere Commerce development environment.
    2. Access the following Web address in your browser:
      https://host_name:portnumber/webapp/wcs/tools/servlet/ToolsLogon?XMLFile=common.mcLogon
      where host_name is the fully-qualified WebSphere Commerce development environment Web server host name. The host name may be a virtual host name on the Web server.
  2. Log onto the WebSphere Commerce Accelerator as follows:
    1. From the WebSphere Commerce Logon page, type your WebSphere Commerce user name and password. The Select Store and Language page displays.
    2. Specify the name of the store you want to work with. In this case you will select Winstons.
      • From the Store name list, select Winstons.
    3. From the Language to work in list, select the language in which you want to administer the store. If you are authorized to work with a single language, the language is pre-selected.
    4. Click OK. The WebSphere Commerce Accelerator home page displays.
  3. From the Marketing menu, select e-Marketing Spots. The e-Marketing Spots list displays, containing the e-Marketing Spots currently defined for the selected store. If you do not see this menu, then your logon ID does not have the appropriate authority to perform this task. Contact your Site Administrator.
  4. Click New. The New e-Marketing Spot wizard launches, enabling you to define your e-Marketing Spot.
    1. In the Name field, type sampleName. This is the name of the e-Marketing Spot that you defined in the SubCategoriesdisplay.jsp file.
    2. In the Description field, enter a description similar to the following:
      1. The sampleName e-Marketing Spot recommends other products in the Womens Fashion categories that customers might be interested in.
    3. In the Specify supported display types field, select Products and Product Categories.
    4. In the Scheduled Web Activities section, select New, to create a Web activity to support this e-Marketing Spot.
    5. In the Web Activity Properties page Name field, type sampleName product recommendation.
    6. In the Description field, enter a description similar to the following:
      1. Recommends products to customers.
    7. From the Campaign list, select --No campaign --.
    8. From the Days on which activity displays list, select Everyday.
    9. In the Web Activity Definition section, from the Activity type list, select Product recommendation.
    10. From the Method list, select Suggest specific products.
    11. You will recommend the short skirt to customers. To find the short skirt, do the following:
      1. In the Select product SKUs list, click Find. The Find Products page displays.
      2. In the Name field, type skirt.
      3. Click Find. The Search Results page displays, displaying all of the skirts found in the Winstons catalog.
      4. Select the short skirt, Type, product. Click Add. The Web Activity Definition redisplays. Short skirt is in the Selected product SKUs list.
    12. From the Target customers list, select Target all customers.
    13. From the Target customer behaviors list, select Current shopping cart does not contain SKU.
    14. To find the SKUs, repeat step k.
    15. In the Search Results page, select the first SKU associated with short skirt. Click Add.
    16. Repeat steps n and o for all the short skirts SKUs. Click OK.
    17. In the E-Marketing Spot Properties page, in the Scheduled Web Activities list, type an end date in the End Date field. Click OK.
    18. The E-Marketing Spot page displays. The sampleName e-Marketing Spot is displayed in the e-Marketing Spots list.
  5. Complete the tutorial by completing the steps in Updating the portlet.xml file.

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