Merchandising associations

Merchandising associations associate different catalog objects for promotional purposes. These associations model desired relationships between catalog objects. As product recommendation strategies to increase store sales, merchandising associations define relationships between selected catalog entries or catalog groups. In addition to promotional associations such as cross-selling, up-selling, and suggested accessories, key words highlight extra semantic information of merchandising relationships, such as requires, optional, and comes with.

Merchandising associations are separated into two categories:

Merchandising associations can be static, which is a fixed relationship, or dynamic, which customizes rules and queries to form personalized associations.