The Marketing subsystem includes all logic and data relevant to marketing concepts for your site, such as campaigns, campaign initiatives, customer profiles, e-mail activities, and collaboration. With the commands in this group you can do the following:
- E-mail Activity commands
- EmailOptOut - Allows customers to opt out of receiving e-mail activities.
- Reporting commands
- ClickInfo - Increment marketing event statistics.
- Collaborate information between parties as follows:
Collaborative workspace commands
- CollabAccessSpace - Redirect the browser to the QuickPlace server for a collaborative workspace.
- CollabAddMember - Add one or more members to a collaborative workspace and give the member Author authority. This command also provides an option to send an e-mail to each user who is successfully added.
- CollabChangeMember - Change the user role of the specified member in a collaborative workspace.
- CollabChangeSpace - Change the description of a collaborative workspace.
- CollabCreateSpace - Create a collaborative workspace.
- Manager authority.
- CollabDeleteMember - Remove a specified member from a collaborative workspace.
- CollabDeleteSpace - Delete a collaborative workspace.
- Customer care commands
- RetrieveShoppingCartCmd - Retrieve and display the items in a customer's shopping cart.
- RetrieveShopperProfileCmd - Retrieve and display a customer's profile.