Marketing Event Monitor

The Marketing Event Monitor collects statistics using simple counters in the WebSphere Commerce database that are incremented when any of the triggering events occur. The statistics are compiled for the following:

The Marketing Event Monitor also compiles a detailed log of the campaign events generated during site usage. Each time that a campaign event takes place, the log is updated with the page requested, the e-Marketing Spots displayed, and the initiatives used to generate the content. This log is captured in the CPGNLOG table in the WebSphere Commerce database, and is processed by WebSphere Commerce Analyzer, which generates reports based on the collected data.

The Marketing Event Monitor can also track of the relationship between orders and the customer profiles to which the customer belongs. Each time that a customer places an order, the log is updated with the orders_id and mbrgrp_id. This log is captured in the ORDERMGP table in the WebSphere Commerce database.