If customers register with the store, you can also maintain their registration profiles to track information such as the customer's logon ID, logon password, authentication information, store account status, title, name, preferred language or currency.
Customers can self-register at a store by accessing the registration page within the storefront.
Alternatively, a Customer Service Representative,
Customer Service Supervisor, Seller, Operations Manager or Sales Manager may
complete the registration process for customers.
Alternatively, a Site Administrator may register
customers.
In addition, you can use this registration information when customers contact the store about their orders or accounts.
Note that in WebSphere Commerce, a customer is considered a member within the system.