The business object contains the configuration data for a motivation. A motivation is used to handle custom processes that are used to meet specific needs of citizens. For example, a Social Enterprise organization may wish to define a custom process that allows citizens to find appropriate health insurance options. A motivation consists of a set of questions that are displayed to the citizen when the motivation is initiated, rules that are run on the data provided by the citizen, and a set of results which are displayed after the motivation is run. The configuration data that is contained within this business object is stored on the following entities: