Any business intelligence solution must provide SEM agencies with the ability to define the scope of their reports. The starting point for defining this scope is identifying and prioritizing the agencies' specific business requirements. The following are common business requirements that must be scoped for reporting:
- Defining the business logic or processing required for the information that needs to
be included in reports.
- Locating where that information currently 'lives'.
- Identifying the data elements to be included as part of a reporting data model.
- Logically grouping these data elements to make it easier to identify the business
reason for the inclusion of data.