Outreach allows agencies to define targeted campaigns which can be displayed in the citizen account. The campaigns are based on information that the agency knows about the citizen. For example, if the citizen is unemployed and has a child of school going age, information on child care can be displayed which will assist the citizen when they find work. Outreach campaigns can be configured in the Outreach section of the UA Administration Application. Outreach campaigns use CER rule sets to dictate whether a campaign should be displayed or not and as such the appropriate rule set should be created before creating the campaign in the Rules and Evidence section of the Cúram Administration Application. A new outreach campaign can be defined in the New Outreach Campaign page.
A name must be specified which uniquely identifies the campaign in the administration application.
An expiry date can be defined which dictates when the campaign ends i.e. the campaign will no longer be displayed to a citizen when the expiry date is effective.
A CER rule set must be specified. This rule set will dictate whether the campaign is appropriate to a particular citizen.
An image can be displayed in the outreach panel on the citizen account home page. This image can be specified along with the image alt text which will be displayed in the tool tip displayed when a citizen hovers over the image. The images can also allow a citizen to link to a website. This link is defined in the CER rule set associated with the campaign.
For more information on creating outreach campaign rule sets see the Cúram Universal Access Customization Guide.