Use Request Campaigns activity to run an existing Marketo lead in a Marketo Smart
Campaign. The Smart Campaign must have a “Campaign is Requested” trigger with a Web Service API
source.
About this task
Use this task to run an existing Marketo lead in a Marketo Smart Campaign. The Smart Campaign
must have a “Campaign is Requested” trigger with a Web Service API source. The call to this activity
is a synchronous call where the input data is sent to the activity for processing and the response
is sent back to the orchestration.
Procedure
- Right click the Orchestrations section and select new orchestration.
- Drag the newly created Marketo endpoint to the orchestration and select
Request Campaigns.
- The Request Campaigns activity will be added to the orchestration.
Double click the activity. The Marketo Request Campaigns Checklist is
displayed.
- In the Checklist, click Retry. Review the default
settings and make the required changes.
- Click the Map Inputs in the Checklist. The XML
Schemas generated for that operation are displayed as nodes under the request input parameter in the
To Activity panel.
- Create a map between the orchestration variables and the input parameter of the activity.
- Mandatory Fields:
- In Leads, only ID is supported. You can provide multiple leads at one go by expanding the
fields.
- Token field:
- It’s an array of name/value pair.
- The name of the token you want to send a new value for.
- Use the full token format as in the Marketo UI. For example, "{{my.message}}" Only My tokens
local to a program or folder can be replaced in this way.
Note: Values must be provided at run time for the mandatory elements of the input structure. A
value can be provided by specifying a default value for element or by linking the element with an
input node. During run time if no value is provided for a mandatory element, the activity throws an
exception, which is reported by the Web Management Console. If a value is not provided at run time
for an optional input parameter, no exception is thrown during run time.
- Select the Map Outputs in the Checklist. The XML
Schema generated to hold the response of the activity is displayed as nodes under the response
output parameter in the From Activity panel.
- Create a map between the output parameters and orchestration variables.
Results
You have configured the Marketo Request Campaigns activity.