Overview of Marketo Connector

Marketo is a marketing automation platform that enables marketers to manage personalized multi-channel programs and campaigns to prospects and customers. Marketo automates, executes, and measures key marketing and lead management processes along every step of the sales funnel – from lead generation to close.

Marketo supports only cloud environments.

Marketo connector interacts using Restful Web Service API’s, which allow users to access bi-directional data-level integration.

You can perform the following activities using Marketo connector:
  • Outbound activities:
    • Create Objects
    • Update Objects
    • Upsert Objects
    • Delete Objects
    • Retrieve Objects
    • Retrieve All Objects
    • Search Objects
    • Get Paging Token
    • Request Campaigns
    • Schedule Campaigns
    • Merge Lead
    • Add Leads to List
    • Remove Leads from List
    • Member of List
    • Import Leads
    • Get Import Lead Status
    • Get Import Error File
    • Get Import Warning File
    • Send Sample Email
    • Update Email Content in editable section
    • Approve Objects
    • Unapprove Objects
    • Discard Objects
    • Clone Objects

The default Marketo API version supported by this connector is v1.




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Timestamp icon Last updated: Tuesday, 27 September 2016


https://www.ibm.com/support/knowledgecenter/en/SS3LC4_7.5.3/com.ibm.wci.doc/Marketo_Overview.html