Overview of Marketo Connector
Marketo is a marketing automation platform that enables marketers to manage personalized multi-channel programs and campaigns to prospects and customers. Marketo automates, executes, and measures key marketing and lead management processes along every step of the sales funnel – from lead generation to close.
Marketo supports only cloud environments.
Marketo connector interacts using Restful Web Service API’s, which allow users to access bi-directional data-level integration.
You can perform the following activities using Marketo connector:
- Outbound activities:
- Create Objects
- Update Objects
- Upsert Objects
- Delete Objects
- Retrieve Objects
- Retrieve All Objects
- Search Objects
- Get Paging Token
- Request Campaigns
- Schedule Campaigns
- Merge Lead
- Add Leads to List
- Remove Leads from List
- Member of List
- Import Leads
- Get Import Lead Status
- Get Import Error File
- Get Import Warning File
- Send Sample Email
- Update Email Content in editable section
- Approve Objects
- Unapprove Objects
- Discard Objects
- Clone Objects
The default Marketo API version supported by this connector is v1.