More details on what a mashup consists of
	What Need to see if your stores have the geographic coverage and the right stock?
	That the materials for a new line of clothes are on time and the manufacturing is flowing smoothly?
	Need to quickly understand a competitor, their clothing lines and locations?
	[Think of an example where info is coming from all sources, introduce idea of feeds and mashups = let the illustration here show that construction process; show collaboration widgets with data feeds – Connections profiles, or file share, ST integration]