© Copyright Leopard 2008
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Voice-over
On-screen copy
Intro            Match the mission  Overview            Why IBM?
Animation notes
Mashups allow you to understand and
explore a market opportunity quickly and
easily, but with security and governance
in place to satisfy the requirements of IT.
The mashup is completed, and the words animate on and enlarge and move off.
More details on what a mashup consists of

What Need to see if your stores have the geographic coverage and the right stock?

That the materials for a new line of clothes are on time and the manufacturing is flowing smoothly?

Need to quickly understand a competitor, their clothing lines and locations?

[Think of an example where info is coming from all sources, introduce idea of feeds and mashups = let the illustration here show that construction process; show collaboration widgets with data feeds – Connections profiles, or file share, ST integration]