© Copyright Leopard 2008
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Voice-over
On-screen copy
Intro            Match the mission  Overview            Why IBM?
Animation notes
Let’s say Hypnosis learns of a huge sporting event in their new market.
Image of sporting event appears.
More details on what a mashup consists of

What Need to see if your stores have the geographic coverage and the right stock?

That the materials for a new line of clothes are on time and the manufacturing is flowing smoothly?

Need to quickly understand a competitor, their clothing lines and locations?

[Think of an example where info is coming from all sources, introduce idea of feeds and mashups = let the illustration here show that construction process; show collaboration widgets with data feeds – Connections profiles, or file share, ST integration]