More details on what a mashup consists
 of
 
 What Need to see if your stores have the
 geographic coverage and the right stock? 
 
 
 That the materials for a new line of clothes are
 on time and the manufacturing is flowing smoothly?  
 
 Need to quickly understand a competitor,
 their clothing lines and locations? 
 
 [Think of an example where info is coming from all
 sources, introduce idea of feeds and mashups
 = let the illustration here show that construction process; show collaboration
 widgets with data feeds – Connections
 profiles, or file share, ST integration]