Structured,
cloud
Curated,
on-premises
Multi-structured,
cloud
Multi-structured,
on-premises
Structured,
on-premises

Are you ready to manage your hybrid data?

To drive business growth and avoid chaos in a hybrid data environment, you need a systematic and integrated approach to data management. 

The good news: there are simple steps you can take to start exploring and implementing such a strategy.

Learn more about the technology trends that can help you manage your hybrid data environment:
ibm.biz/datawarehousemodernization

© Copyright IBM Corporation 2016. IBM, the IBM logo, and ibm.com are trademarks of IBM Corp. registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available on the web at “Copyright and trademark information” at ibm.com/legal/copytrade.shtml

IMU14237-USEN-00

How many of these data types are in your organization?
Select each one to learn more about it.


Get a grip on hybrid data
Structured, cloud
How many of these data types are in your organization? Select each one to learn more about it.
Are you ready to manage your hybrid data?
Curated, on-premises
Learn more about the technology trends that can help you manage your hybrid data environment: ibm.biz/datawarehousemodernization
© Copyright IBM Corporation 2016. IBM, the IBM logo, and ibm.com are trademarks of IBM Corp. registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available on the web at “Copyright and trademark information” at ibm.com/legal/copytrade.shtml IMU14237-USEN-00
Structured, on-premises
Multi-structured, on-premises
To drive business growth and avoid chaos in a hybrid data environment, you need a systematic and integrated approach to data management.  The good news: there are simple steps you can take to start exploring and implementing such a strategy.
Multi-structured, cloud
Get a grip on hybrid data
Learn more about the technology trends that can help you manage your hybrid data environment:
Are you ready to manage your hybrid data?
ibm.biz/datawarehousemodernization
To drive business growth and avoid chaos in a hybrid data environment, you need a systematic and integrated approach to data management. The good news: there are simple steps you can take to start exploring and implementing such a strategy.
How many of these data types are  in your organization? Select each one to learn more about it.
How many of these data types are in your organization? Select each one to learn more about it.
Often used for business or operational analysis, this traditional tabular data is secured and governed with controlled access. Availability expectations are generally high.
Structured, on-premises
This data is behind a firewall, but is increasingly accessed for business analytics. Other than security and access policies, this unstructured or semi-structured data is usually not heavily governed before elements are extracted for analysis.
Multi-structured, on-premises
Curated, on-premises
Curated data may originate from any type of structure or source and is maintained for specific business reasons. Data security is critical, so this data is highly governed by business policies, cataloged for consistency of interpretation and placed behind a firewall.
This data generally consists of feeds from third-party sources such as government agencies, social media and web traffic. Its value rests on the ability of analytical tools to mine the data for insights. Access may be lightly controlled unless the data comes from an on-premises, multi-structured data store.
Multi-structured, cloud
Structured, cloud
This structured data is often streaming data from IoT devices, clickstreams or transactional data from external sources outside the firewall. It may or may not be heavily governed depending on the source and proprietary nature, but access is critical for analysis efforts.