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![The Change is Real: Industry Trends and Highlights](images/tab1-home.jpg)
The Change is Real: Industry Trends and Highlights
Many media & entertainment companies have begun to use new analytic methods and new data types and sources.
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![Challenges and Opportunities](images/tab2-home.jpg)
Challenges and Opportunities
Winning based on analytics, not just competing on analytics, is possible for those willing to invest in the right data, people, technology, and analytics.
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![Recommendations](images/tab3-home.jpg)
Recommendations
It’s not enough to deliver a nugget of great insight without the ability to operationalize it within marketing, sales or other business processes.
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![Considering IBM](images/tab4-home.jpg)
Considering IBM
IBM has two behavior based insight solutions specifically developed for the Media and Entertainment industry.
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