Many media & entertainment companies have begun to use new analytic methods and new data types and sources.

Winning based on analytics, not just competing on analytics, is possible for those willing to invest in the right data, people, technology, and analytics.

It’s not enough to deliver a nugget of great insight without the ability to operationalize it within marketing, sales or other business processes.

IBM has two behavior based insight solutions specifically developed for the Media and Entertainment industry.