The key to an accurate and cost-effective O2C process is the ability to capture customer orders from multiple channels using a unified order entry solution, which is supported by enterprise-wise products and customer databases.

IBM's SimpleOrder provides the first such comprehensive solution that allows telecom service providers to accurately capture and process customer orders. It is a unified customer-centric integrated order entry solution for multiple channels across multiple product lines of business. It has the capability of real-time order negotiation and validation supported by the best in class product information management and customer data integration applications.