Customer Information Master
>> Click the graphic to view an enlarged version of the component.
- Uses the industry’s leading solution – IBM WebSphere Customer Center (WCC)
- WCC allows the SimpleOrderTM solution to use the information available in existing CRM and billing applications via business services, through a customer hub, to inject greater customer insight into the order capture process
- Provides a single-view of the customer across lines of business
- Allows the CSR to identify and act upon up-selling and cross-selling opportunities and to provide consistent customer service irrespective of the contact channel.
- Reduces expenses associated with inefficient customer data management
- Provides marketing customer insight at the customer touch-point
SimpleOrder: Introduction and Overview > SimpleOrder Components
