You can configure DQM rules to repair or clean up data that does
not meet minimum data quality standards. DQM rules are applied to a specific
UMF tag in a specific UMF segment.
DQM rules
DQM rules are configured system-defined repair, clean up, and standardization
functions applied to incoming identity data values in a specific order.
Viewing DQM rules
DQM rules repair or clean up data that does not meet minimum data
quality standards.
Creating DQM rules
You create DQM rules to repair or clean up data that does not meet
minimum data quality standards.
Deleting DQM rules
When a DQM rule is no longer required, you should delete the DQM
rule.
Validating DQM rules
When you add or edit a DQM rule, you should validate it before
applying the DQM rule to source data.