Customers are assigned to entitlement rules either directly or dynamically.
The following dynamic customer assignments are available:
When dynamic assignments are specified, customers belonging to the specified groups are assigned to the corresponding customer entitlement. For example, if you select the platinum membership level for a customer assignment, all platinum-level customers are assigned to that customer entitlement.
A customer can have multiple customer entitlements. When this occurs, the customer is entitled to all the items specified by the combined entitlements. If one customer entitlement includes items that are excluded by another customer entitlement, the customer is entitled to all the specified items, including the items that are excluded by the second customer entitlement.
You can specify that an enterprise must allow only direct assignments for a customer. If a customer is assigned directly and dynamically to different entitlements, only direct assignment is allowed. For example, if a B2C customer is directly assigned to the TVs customer entitlement and dynamically assigned to the Computers customer entitlement, the customer is entitled to only the items specified in the TVs entitlement. However, if you do not specify Use Direct Assignment if Exists, the customer is entitled to all the items specified under the TVs and Computers customer entitlements.