Table MARKET_SEGMENT

DescriptionA grouping of s with similar consumer characteristics. Market segments divide the marketplace into homogeneous groups that require similar treatment from a marketing perspective, who have similar risk or profitability profiles, and so on.

e.g. Leads.
e.g. Qualified Medicare persons (the persons whose income is below the federal poverty guidelines).

Columns
MARKET_SEGMENT_IDMARKET_SEGMENT_ID
ANCHOR_IDANCHOR_ID
DESCRIPTIONDESCRIPTION
EFFECTIVE_FROM_DATEEFFECTIVE_FROM_DATE
EFFECTIVE_TO_DATEEFFECTIVE_TO_DATE
END_DATEEND_DATE
EXTERNAL_REFERENCEEXTERNAL_REFERENCE
MAXIMUM_SIZEMAXIMUM_SIZE
NAMENAME
ONLY_RULE_DRIVENONLY_RULE_DRIVEN
REFRESH_DATEREFRESH_DATE
START_DATESTART_DATE
TYPETYPE
VALID_FROM_DATEVALID_FROM_DATE
VALID_TO_DATEVALID_TO_DATE

Primary Key
MARKET_SEGMENT_PKMARKET_SEGMENT_PK

Dependencies
AWM - TransformationAWM - Transformation

Column Details

 MARKET_SEGMENT_ID
DescriptionThe unique identifier of the Role player category
Data TypeBIGINT
Default ValueNone
Is Primary Keytrue
Is Identitytrue
Is Nullablefalse
Is Generatedfalse
Is Row Change Timestampfalse
Is hiddenfalse



 ANCHOR_ID
DescriptionAny value without business meaning that uniquely distinguishes occurrences of this entity independently of its history.
Data TypeBIGINT
Default ValueNone
Is Primary Keyfalse
Is Identityfalse
Is Nullabletrue
Is Generatedfalse
Is Row Change Timestampfalse
Is hiddenfalse



 DESCRIPTION
DescriptionA free-text statement used to explain the meaning of the category.
Data TypeVARCHAR(256)
Default ValueNone
Is Primary Keyfalse
Is Identityfalse
Is Nullabletrue
Is Generatedfalse
Is Row Change Timestampfalse
Is hiddenfalse



 EFFECTIVE_FROM_DATE
DescriptionThe effective date and time that represents the beginning of the time period during which the values of all attributes of the entity occurrence are true in the business reality.
Data TypeTIMESTAMP
Default ValueNone
Is Primary Keyfalse
Is Identityfalse
Is Nullabletrue
Is Generatedfalse
Is Row Change Timestampfalse
Is hiddenfalse



 EFFECTIVE_TO_DATE
DescriptionThe effective date and time that represents the end of the time period during which the values of all attributes of the entity occurrence are true in the business reality.
Data TypeTIMESTAMP
Default ValueNone
Is Primary Keyfalse
Is Identityfalse
Is Nullabletrue
Is Generatedfalse
Is Row Change Timestampfalse
Is hiddenfalse



 END_DATE
DescriptionThe date from which the category can no longer be used to qualify a business model object.
Data TypeDATE
Default ValueNone
Is Primary Keyfalse
Is Identityfalse
Is Nullabletrue
Is Generatedfalse
Is Row Change Timestampfalse
Is hiddenfalse



 EXTERNAL_REFERENCE
DescriptionThe number or code used for identification or communication purposes.
Data TypeVARCHAR(20)
Default ValueNone
Is Primary Keyfalse
Is Identityfalse
Is Nullabletrue
Is Generatedfalse
Is Row Change Timestampfalse
Is hiddenfalse



 MAXIMUM_SIZE
DescriptionThe maximum number of members at any point in time.
Data TypeINTEGER
Default ValueNone
Is Primary Keyfalse
Is Identityfalse
Is Nullabletrue
Is Generatedfalse
Is Row Change Timestampfalse
Is hiddenfalse



 NAME
DescriptionThe word or phrase that identifies (but not uniquely) the category.
Data TypeVARCHAR(20)
Default ValueNone
Is Primary Keyfalse
Is Identityfalse
Is Nullabletrue
Is Generatedfalse
Is Row Change Timestampfalse
Is hiddenfalse



 ONLY_RULE_DRIVEN
DescriptionIndicates whether a business model object may belong to the category regardless of whether they fulfil the category definition rule.
Data TypeCHAR(1)
Default ValueNone
Is Primary Keyfalse
Is Identityfalse
Is Nullabletrue
Is Generatedfalse
Is Row Change Timestampfalse
Is hiddenfalse



 REFRESH_DATE
DescriptionThe date on which the membership in the category was most recently updated.
Data TypeDATE
Default ValueNone
Is Primary Keyfalse
Is Identityfalse
Is Nullabletrue
Is Generatedfalse
Is Row Change Timestampfalse
Is hiddenfalse



 START_DATE
DescriptionThe date from which the category can be used to qualify a business model object.
Data TypeDATE
Default ValueNone
Is Primary Keyfalse
Is Identityfalse
Is Nullabletrue
Is Generatedfalse
Is Row Change Timestampfalse
Is hiddenfalse



 TYPE
DescriptionThe mutually exclusive categorisation of this Market segment.
Data TypeVARCHAR(20)
Default ValueNone
Is Primary Keyfalse
Is Identityfalse
Is Nullabletrue
Is Generatedfalse
Is Row Change Timestampfalse
Is hiddenfalse



 VALID_FROM_DATE
DescriptionThe transaction time that represents the beginning of the time period during which the values of this recorded data are true in the source system.
Data TypeTIMESTAMP
Default ValueNone
Is Primary Keyfalse
Is Identityfalse
Is Nullabletrue
Is Generatedfalse
Is Row Change Timestampfalse
Is hiddenfalse



 VALID_TO_DATE
DescriptionThe transaction time that represents the end of the time period during which the values of this recorded data are true in the source system.
Data TypeTIMESTAMP
Default ValueNone
Is Primary Keyfalse
Is Identityfalse
Is Nullabletrue
Is Generatedfalse
Is Row Change Timestampfalse
Is hiddenfalse

Primary Key Details

 MARKET_SEGMENT_PK
DescriptionThe unique identifier of the Role player category
MemberMARKET_SEGMENT_ID [BIGINT]

Dependency Details

 AWM - Transformation