IntroductionThe IBM Social Media Insight for Consumer Products solution gives you the information and insight that you need to provide proactive service to your consumers.Audience This guide is for users of the Social Media Insight for Consumer Products solution. It describes the insight and analysis available from the Social Media Insight for Consumer Products reports that you can access in the cloud. Finding information To find Social Media Insight for Consumer Products product documentation on the web, including all translated documentation, access IBM Knowledge Center (www.ibm.com/support/knowledgecenter/SSSSH9_1.0.0). Accessibility features Accessibility features help users who have a physical disability, such as restricted mobility or limited vision, to use information technology products. For information about the commitment that IBM has to accessibility, see the IBM Accessibility Center (www.ibm.com/able). Social Media Insight for Consumer Products HTML documentation has accessibility features. PDF documents are supplemental and, as such, include no added accessibility features.Forward-looking statements This documentation describes the current functionality of the product. References to items that are not currently available may be included. No implication of any future availability should be inferred. Any such references are not a commitment, promise, or legal obligation to deliver any material, code, or functionality. The development, release, and timing of features or functionality remain at the sole discretion of IBM.Samples disclaimer Sample files may contain fictional data manually or machine generated, factual data compiled from academic or public sources, or data used with permission of the copyright holder, for use as sample data to develop sample applications. Product names referenced may be the trademarks of their respective owners. Unauthorized duplication is prohibited.

Introduction

The IBM Social Media Insight for Consumer Products solution gives you the information and insight that you need to provide proactive service to your consumers.

Audience

This guide is for users of the Social Media Insight for Consumer Products solution. It describes the insight and analysis available from the Social Media Insight for Consumer Products reports that you can access in the cloud.

Finding information

To find Social Media Insight for Consumer Products product documentation on the web, including all translated documentation, access IBM Knowledge Center (www.ibm.com/support/knowledgecenter/SSSSH9_1.0.0).

Accessibility features

Accessibility features help users who have a physical disability, such as restricted mobility or limited vision, to use information technology products.

For information about the commitment that IBM has to accessibility, see the IBM Accessibility Center (www.ibm.com/able).

Social Media Insight for Consumer Products HTML documentation has accessibility features. PDF documents are supplemental and, as such, include no added accessibility features.

Forward-looking statements

This documentation describes the current functionality of the product. References to items that are not currently available may be included. No implication of any future availability should be inferred. Any such references are not a commitment, promise, or legal obligation to deliver any material, code, or functionality. The development, release, and timing of features or functionality remain at the sole discretion of IBM®.

Samples disclaimer

Sample files may contain fictional data manually or machine generated, factual data compiled from academic or public sources, or data used with permission of the copyright holder, for use as sample data to develop sample applications. Product names referenced may be the trademarks of their respective owners. Unauthorized duplication is prohibited.

OverviewIBM® Social Media Insight for Consumer Products is an on cloud solution that provides you with insights into consumer buzz and sentiment about your products.solutionoverviewSocial Media Insight for Consumer Products analyzes external social signals and channel data to give you improved understanding of the why as well as the what behind your consumers' purchase behavior and trends. What makes Social Media Insight for Consumer Products different? Social Media Insight for Consumer Products analyzes data from multiple data sources such as Twitter, blogs, reviews, news forums, message boards, and video. Social Media Insight for Consumer Products helps you to understand why people feel the way they do about your products by aggregating, analyzing, and synthesizing large amounts of unstructured data. Social Media Insight for Consumer Products identifies trends and root causes by using scientific analysis rather than anecdotal evidence alone. Social Media Insight for Consumer Products provides a deeper level of analysis and insight by extending to the brand level for the department and category level.What questions does Social Media Insight for Consumer Products answer? What is the social sentiment of the category that I manage today? Has it changed this week or this month? How do consumers perceive the quality, value, and convenience of my category? Is this improving or getting worse? Why are consumers perceiving my category to be lower quality, less convenient, or lower value? What is being said and how often? Who is the most influential consumer from Twitter or from my own product reviews? What has been said about my favorite topics today or this week? Is a new topic emerging?

Overview

IBM® Social Media Insight for Consumer Products is an on cloud solution that provides you with insights into consumer buzz and sentiment about your products.

Social Media Insight for Consumer Products analyzes external social signals and channel data to give you improved understanding of the "why" as well as the "what" behind your consumers' purchase behavior and trends.

What makes Social Media Insight for Consumer Products different?

Social Media Insight for Consumer Products analyzes data from multiple data sources such as Twitter, blogs, reviews, news forums, message boards, and video.

Social Media Insight for Consumer Products helps you to understand why people feel the way they do about your products by aggregating, analyzing, and synthesizing large amounts of unstructured data.

Social Media Insight for Consumer Products identifies trends and root causes by using scientific analysis rather than anecdotal evidence alone.

Social Media Insight for Consumer Products provides a deeper level of analysis and insight by extending to the brand level for the department and category level.

What questions does Social Media Insight for Consumer Products answer?

What is the social sentiment of the category that I manage today? Has it changed this week or this month?

How do consumers perceive the quality, value, and convenience of my category? Is this improving or getting worse?

Why are consumers perceiving my category to be lower quality, less convenient, or lower value? What is being said and how often?

Who is the most influential consumer from Twitter or from my own product reviews?

What has been said about my favorite topics today or this week? Is a new topic emerging?

The reportsWhen you log in to IBM Social Media Insight for Consumer Products you see My Alerts - Rankings. reportsfilteringsnippetsentimenttopicHere's the list of available reports:My Alerts - RankingsDisplays the departments or categories for which the sentiment is significantly different from a previous period.OverviewAnalyzes the volume of review comments across departments and brands.BuzzDisplays the distribution of ratings for the selected product hierarchy and period.Sentiment TrendDisplays the tone of the comments for the selected product hierarchy and period. You can drill down into specific comments.Top Author CommentsDisplays the reviews from the top authors for the selected product hierarchy and period.Topic CloudDisplays the most talked about topics for the selected product hierarchy and period.Top InfluencersDisplays the top five influencers by influencer sentiment or influencer behavior and type of sentiment for the selected product hierarchy and period.My Topics - RankingsDisplays topics for which the sentiment is significantly different from a previous period. To select a report, click one of the report icons.Filtering Each report has different filtering capabilities. Click the filter icon to show or hide the filter panel. Social Media Insight for Consumer Products key terms Here are some terms that will help you to understand the reports: SnippetA segment of text contained in a comment that is relevant to your analysis. Sentiment termA word or words that express the tone of a sentiment. Social Media Insight for Consumer Products applies linguistic rules to sentiment terms and creates sentiment phrases in a snippet. These phrases are used to determine the overall sentiment of the snippet. The sentiment can be positive, negative, neutral, or ambivalent.TopicA way to analyze Twitter data and track sentiment over time. Source Twitter, blogs, reviews, news forums, message boards, and video.Documentation For detailed descriptions of the reports, click the help icon .OverviewThe Overview analyzes review comments across departments and brands. My Alerts - RankingMy Alerts - Rankings shows you the departments or categories for which the daily sentiment is significantly different from a previous quarter or week. This report is a good starting point to explore your data because it shows you the areas that need your attention.BuzzBuzz shows you the distribution of ratings for the selected department, brand, category, and period. This report does numerical analytics on a rating scale of 1 to 5. Sentiment TrendSentiment Trend shows the distribution over time of sentiment for products. You can see an overall sentiment score and drill down into specific comments.Top Author CommentsTop Author Comments shows you the reviews from the top authors. A top author is someone that has a strong influence on the overall sentiment. Topic CloudTopic Cloud shows you the most talked about topics for your products in a period. Top InfluencersTop Influencers shows you the top five influencers by influencer sentiment or influencer behavior and type of sentiment. The source of the comments is e-commerce only.My Topics - RankingMy Topics - Rankings shows you the topics for which the sentiment is significantly different from a previous period.

The reports

When you log in to IBM® Social Media Insight for Consumer Products you see My Alerts - Rankings.

Here's the list of available reports:

My Alerts - Rankings

Displays the departments or categories for which the sentiment is significantly different from a previous period.

Overview

Analyzes the volume of review comments across departments and brands.

Buzz

Displays the distribution of ratings for the selected product hierarchy and period.

Sentiment Trend

Displays the tone of the comments for the selected product hierarchy and period. You can drill down into specific comments.

Top Author Comments

Displays the reviews from the top authors for the selected product hierarchy and period.

Topic Cloud

Displays the most talked about topics for the selected product hierarchy and period.

Top Influencers

Displays the top five influencers by influencer sentiment or influencer behavior and type of sentiment for the selected product hierarchy and period.

My Topics - Rankings

Displays topics for which the sentiment is significantly different from a previous period.

To select a report, click one of the report icons.

Filtering

Each report has different filtering capabilities. Click the filter icon filter icon to show or hide the filter panel.

Social Media Insight for Consumer Products key terms

Here are some terms that will help you to understand the reports:

Snippet

A segment of text contained in a comment that is relevant to your analysis.

Sentiment term

A word or words that express the tone of a sentiment. Social Media Insight for Consumer Products applies linguistic rules to sentiment terms and creates sentiment phrases in a snippet. These phrases are used to determine the overall sentiment of the snippet. The sentiment can be positive, negative, neutral, or ambivalent.

Topic

A way to analyze Twitter data and track sentiment over time.

Source

Twitter, blogs, reviews, news forums, message boards, and video.

Documentation

For detailed descriptions of the reports, click the help icon help icon.

Overview
The Overview analyzes review comments across departments and brands.

My Alerts - Ranking
My Alerts - Rankings shows you the departments or categories for which the daily sentiment is significantly different from a previous quarter or week. This report is a good starting point to explore your data because it shows you the areas that need your attention.

Buzz
Buzz shows you the distribution of ratings for the selected department, brand, category, and period. This report does numerical analytics on a rating scale of 1 to 5.

Sentiment Trend
Sentiment Trend shows the distribution over time of sentiment for products. You can see an overall sentiment score and drill down into specific comments.

Top Author Comments
Top Author Comments shows you the reviews from the top authors. A top author is someone that has a strong influence on the overall sentiment.

Topic Cloud
Topic Cloud shows you the most talked about topics for your products in a period.

Top Influencers
Top Influencers shows you the top five influencers by influencer sentiment or influencer behavior and type of sentiment. The source of the comments is e-commerce only.

My Topics - Ranking
My Topics - Rankings shows you the topics for which the sentiment is significantly different from a previous period.

OverviewThe Overview analyzes review comments across departments and brands. I have removed the screen captures of all reports for now. There is a lot of overhead in capturing and then blurring the content. The Overview is a tree map in which the main branches are departments. The branches split into brands and then categories. When you hover over a branch, the following items are displayed: DepartmentBrandCategory Number of mentionsClick a branch to drill down in to a brand and category. You can also right-click and select Drill Down or Drill Up.You can filter the report by year. The reportsWhen you log in to IBM Social Media Insight for Consumer Products you see My Alerts - Rankings.

Overview

The Overview analyzes review comments across departments and brands.

The Overview is a tree map in which the main branches are departments. The branches split into brands and then categories. When you hover over a branch, the following items are displayed:

Department

Brand

Category

Number of mentions

Click a branch to drill down in to a brand and category. You can also right-click and select Drill Down or Drill Up.

You can filter the report by year.

Parent topic: The reports

My Alerts - RankingMy Alerts - Rankings shows you the departments or categories for which the daily sentiment is significantly different from a previous quarter or week. This report is a good starting point to explore your data because it shows you the areas that need your attention.reportsMy Alerts - RankingsSelect Week or Quarter to report on. Expand a department folder, select a brand radio button and then click the sentiment trend icon or the comments icon .Sentiment is derived from the text of the product review. The current IBM sentiment score, on a scale from 1 to 100, is displayed, along with the sentiment score for the previous period. The arrow indicates the direction in which the sentiment is trending.Sentiment Trend I have removed the screen captures of all reports for now. There is a lot of overhead in capturing and then blurring the content. This report displays a bar or line for each sentiment type (positive, negative, neutral, and ambivalent) for the reporting period. The x-axis shows the week or quarter and the y-axis show the number of mentions or IBM sentiment score. After the report displays, you can filter further in the following ways: Line chart or bar chart.Number of mentions or IBM sentiment score. If you select number of mentions, then you can also filter by sentiment type: all, positive, negative, neutral, or ambivalent.Source ( Twitter, blogs, reviews, news forums, message boards, and video)Comments view The comments view of this report shows you the snippets from comments that contribute to the sentiment ranking. A list of snippets that are related to the category displays. For each comment, the title, snippet, and date of the comment is displayed. In the snippet, the words that are positive, negative, neutral, and ambivalent are underlined. Click the reviewer icon to see the full product review. The reportsWhen you log in to IBM Social Media Insight for Consumer Products you see My Alerts - Rankings.

My Alerts - Ranking

My Alerts - Rankings shows you the departments or categories for which the daily sentiment is significantly different from a previous quarter or week. This report is a good starting point to explore your data because it shows you the areas that need your attention.

Select Week or Quarter to report on.

Expand a department folder, select a brand radio button and then click the sentiment trend icon sentiment trend icon or the comments icon comments icon.

Sentiment is derived from the text of the product review. The current IBMIBM® sentiment score, on a scale from 1 to 100, is displayed, along with the sentiment score for the previous period. The arrow indicates the direction in which the sentiment is trending.

Sentiment Trend

This report displays a bar or line for each sentiment type (positive, negative, neutral, and ambivalent) for the reporting period. The x-axis shows the week or quarter and the y-axis show the number of mentions or IBM sentiment score.

After the report displays, you can filter further in the following ways:

Line chart or bar chart.

Number of mentions or IBM sentiment score.

If you select number of mentions, then you can also filter by sentiment type: all, positive, negative, neutral, or ambivalent.

Source ( Twitter, blogs, reviews, news forums, message boards, and video)

Comments view

The comments view of this report shows you the snippets from comments that contribute to the sentiment ranking.

A list of snippets that are related to the category displays. For each comment, the title, snippet, and date of the comment is displayed. In the snippet, the words that are positive, negative, neutral, and ambivalent are underlined. Click the reviewer icon reviewer icon to see the full product review.

Parent topic: The reports

BuzzBuzz shows you the distribution of ratings for the selected department, brand, category, and period. This report does numerical analytics on a rating scale of 1 to 5. reportsBuzzThis report provides a view of the state of consumer opinions about products to help you quickly focus in on more challenged products. The opinions are from e-commerce sites. I have removed the screen captures of all reports for now. There is a lot of overhead in capturing and then blurring the content. In the Product Hierarchies pane, you can filter on the following items: DepartmentBrandCategory (single or multi-select)Quarter or date range. Click Refresh to run the report. The data is displayed in a bar chart that shows the number of mentions on the x-axis and brand or category on the y-axis. Hover over a section in the bar to see the average rating and number of mentions for the section.Under Overall Change, you can see trend values that are compared to today, the last 30 days, and the last 90 days.The reportsWhen you log in to IBM Social Media Insight for Consumer Products you see My Alerts - Rankings.

Buzz

Buzz shows you the distribution of ratings for the selected department, brand, category, and period. This report does numerical analytics on a rating scale of 1 to 5.

This report provides a view of the state of consumer opinions about products to help you quickly focus in on more challenged products. The opinions are from e-commerce sites.

In the Product Hierarchies pane, you can filter on the following items:

Department

Brand

Category (single or multi-select)

Quarter or date range.

Click Refresh to run the report.

The data is displayed in a bar chart that shows the number of mentions on the x-axis and brand or category on the y-axis. Hover over a section in the bar to see the average rating and number of mentions for the section.

Under Overall Change, you can see trend values that are compared to today, the last 30 days, and the last 90 days.

Parent topic: The reports

Sentiment TrendSentiment Trend shows the distribution over time of sentiment for products. You can see an overall sentiment score and drill down into specific comments.reportsSentiment TrendsentimentSentiment is a measure based on text analytics. Sentiment can be an overall measure or it can be based on analysis of specific perspectives such as quality, value and convenience. For example, if a review discusses the quality of a product, its sentiment is included in the quality perspective of the report. This report transforms a collection of reviews into scientific sentiment scores based on the presence of key words. Using a synthesized, more analytically derived metric provides a better measurement to assess the change in attitudes about your products.I have removed the screen captures of all reports for now. There is a lot of overhead in capturing and then blurring the content. Select a perspective. If a review mentions the perspective, its sentiment is included in the corresponding perspective report. In the Product Hierarchies pane, you can filter on the following items: DepartmentBrandCategory (single or multi-select)Quarter or date range. Click Refresh to run the report. After the report displays, you can filter further in the following ways: Line chart or bar chart.Number of mentions or IBM sentiment score. If you select number of mentions, then you can also filter by sentiment type: all, positive, negative, neutral, or ambivalent.Source ( Twitter, blogs, reviews, news forums, message boards, and video)The reporting period displays on the x-axis and the number of mentions or IBM sentiment score displays on the y-axis.Click a bar or point in the chart to display the comments view. A list of comments that are related to selections you made in the Product Hierarchies pane and time period displays. For each comment, the author, review title, comment, and sentiment is displayed. Click the review title to see the full product review. Need to update the comments view. The chart is different for CP versus Retail.The above functionality doesn't work in the line chart! You can also see this report from My Alerts - Rankings. The reportsWhen you log in to IBM Social Media Insight for Consumer Products you see My Alerts - Rankings.

Sentiment Trend

Sentiment Trend shows the distribution over time of sentiment for products. You can see an overall sentiment score and drill down into specific comments.

Sentiment is a measure based on text analytics. Sentiment can be an overall measure or it can be based on analysis of specific perspectives such as quality, value and convenience. For example, if a review discusses the quality of a product, its sentiment is included in the quality perspective of the report. This report transforms a collection of reviews into scientific sentiment scores based on the presence of key words. Using a synthesized, more analytically derived metric provides a better measurement to assess the change in attitudes about your products.

Select a perspective. If a review mentions the perspective, its sentiment is included in the corresponding perspective report.

In the Product Hierarchies pane, you can filter on the following items:

Department

Brand

Category (single or multi-select)

Quarter or date range.

Click Refresh to run the report.

After the report displays, you can filter further in the following ways:

Line chart or bar chart.

Number of mentions or IBM® sentiment score.

If you select number of mentions, then you can also filter by sentiment type: all, positive, negative, neutral, or ambivalent.

Source ( Twitter, blogs, reviews, news forums, message boards, and video)

The reporting period displays on the x-axis and the number of mentions or IBM sentiment score displays on the y-axis.

Click a bar or point in the chart to display the comments view. A list of comments that are related to selections you made in the Product Hierarchies pane and time period displays. For each comment, the author, review title, comment, and sentiment is displayed. Click the review title to see the full product review.

You can also see this report from My Alerts - Rankings.

Parent topic: The reports

Top Author CommentsTop Author Comments shows you the reviews from the top authors. A top author is someone that has a strong influence on the overall sentiment. reportsTop Author CommentsA top author is determined by the following things: How recent a review isThe number of positive and negative snippets in the commentIf the review is from Twitter, the number of followers the author hasI have removed the screen captures of all reports for now. There is a lot of overhead in capturing and then blurring the content. Select a perspective. If a review mentions the perspective, its sentiment is included in the corresponding perspective report. In the Product Hierarchies pane, you can filter on the following items: DepartmentBrandCategory (single or multi-select)Quarter or date range. Click Refresh to run the report. The report displays the author, rating, and comment. Click the author to see the full product review. After the report displays, you can filter further in the following ways: Sentiment type: all sentiments, positive, negative, neutral, or ambivalent.Behavior type: all behavior, user, prospective user, recommended, detractor, potential churner.Number of authors: top 5, 10, 15, or 20 authors. Source: Twitter, blogs, reviews, news forums, message boards, and video.The reportsWhen you log in to IBM Social Media Insight for Consumer Products you see My Alerts - Rankings.

Top Author Comments

Top Author Comments shows you the reviews from the top authors. A top author is someone that has a strong influence on the overall sentiment.

A top author is determined by the following things:

How recent a review is

The number of positive and negative snippets in the comment

If the review is from Twitter, the number of followers the author has

Select a perspective. If a review mentions the perspective, its sentiment is included in the corresponding perspective report.

In the Product Hierarchies pane, you can filter on the following items:

Department

Brand

Category (single or multi-select)

Quarter or date range.

Click Refresh to run the report.

The report displays the author, rating, and comment. Click the author to see the full product review.

After the report displays, you can filter further in the following ways:

Sentiment type: all sentiments, positive, negative, neutral, or ambivalent.

Behavior type: all behavior, user, prospective user, recommended, detractor, potential churner.

Number of authors: top 5, 10, 15, or 20 authors.

Source: Twitter, blogs, reviews, news forums, message boards, and video.

Parent topic: The reports

Topic CloudTopic Cloud shows you the most talked about topics for your products in a period. reportsTopic CloudI have removed the screen captures of all reports for now. There is a lot of overhead in capturing and then blurring the content. Select a perspective. If a review mentions the perspective, its sentiment is included in the corresponding perspective report. In the Product Hierarchies pane, you can filter on the following items: DepartmentBrandCategory (single or multi-select)Quarter or date range. Click Refresh to run the report. The report displays as a word cloud. The size of the bubble indicates the frequency or importance of the topic. Each bubble displays the top 5 terms in the topic. Hover over a bubble to see its topics and topic weight. Right-click a bubble and select Go To to choose one of the following reports: ReviewsDisplays a detailed list of comments. For each comment, the title, snippet, and date of the comment is displayed. In the snippet, the words that are positive, negative, neutral, and ambivalent are underlined. Click the reviewer icon to see the full product review. Terms Displays the terms that are related to the topic in a word cloud. You can also filter the report by number of topics.The reportsWhen you log in to IBM Social Media Insight for Consumer Products you see My Alerts - Rankings.

Topic Cloud

Topic Cloud shows you the most talked about topics for your products in a period.

Select a perspective. If a review mentions the perspective, its sentiment is included in the corresponding perspective report.

In the Product Hierarchies pane, you can filter on the following items:

Department

Brand

Category (single or multi-select)

Quarter or date range.

Click Refresh to run the report.

The report displays as a word cloud. The size of the bubble indicates the frequency or importance of the topic. Each bubble displays the top 5 terms in the topic. Hover over a bubble to see its topics and topic weight.

Right-click a bubble and select Go To to choose one of the following reports:

Reviews

Displays a detailed list of comments. For each comment, the title, snippet, and date of the comment is displayed. In the snippet, the words that are positive, negative, neutral, and ambivalent are underlined. Click the reviewer icon reviewer icon to see the full product review.

Terms

Displays the terms that are related to the topic in a word cloud.

You can also filter the report by number of topics.

Parent topic: The reports

Top InfluencersTop Influencers shows you the top five influencers by influencer sentiment or influencer behavior and type of sentiment. The source of the comments is e-commerce only.reportsTop InfluencersinfluencerThis report tells you which author has the biggest impact on sentiment in a given time period for a given product category.I have removed the screen captures of all reports for now. There is a lot of overhead in capturing and then blurring the content. In the Product Hierarchies pane, you can filter on the following items: DepartmentBrandCategory (single or multi-select)Quarter or date range. Click Refresh to run the report. The data displays in a bar chart. Each bar in the chart shows the degree of influence as a percent for a day or a month, depending on the date range you selected. Click a section of a bar to display the Author Profile view. The Author Profile view lists all the comments of the author, including ones that are unrelated to the filters that you selected in the Product Hierarchies pane. For each comment, the title, snippet, and date of the comment is displayed. In the snippet, the words that are positive, negative, neutral, and ambivalent are underlined. Click the reviewer icon to see the full product review. After the report displays, you can filter further in the following ways: Influencer: sentiment or behaviorSentiment: all, positive, negative, neutral, ambivalentThe reportsWhen you log in to IBM Social Media Insight for Consumer Products you see My Alerts - Rankings.

Top Influencers

Top Influencers shows you the top five influencers by influencer sentiment or influencer behavior and type of sentiment. The source of the comments is e-commerce only.

This report tells you which author has the biggest impact on sentiment in a given time period for a given product category.

In the Product Hierarchies pane, you can filter on the following items:

Department

Brand

Category (single or multi-select)

Quarter or date range.

Click Refresh to run the report.

The data displays in a bar chart. Each bar in the chart shows the degree of influence as a percent for a day or a month, depending on the date range you selected. Click a section of a bar to display the Author Profile view. The Author Profile view lists all the comments of the author, including ones that are unrelated to the filters that you selected in the Product Hierarchies pane. For each comment, the title, snippet, and date of the comment is displayed. In the snippet, the words that are positive, negative, neutral, and ambivalent are underlined. Click the reviewer icon reviewer icon to see the full product review.

After the report displays, you can filter further in the following ways:

Influencer: sentiment or behavior

Sentiment: all, positive, negative, neutral, ambivalent

Parent topic: The reports

My Topics - RankingMy Topics - Rankings shows you the topics for which the sentiment is significantly different from a previous period. reportsMy Topics - RankingstopicSelect a quarter or date range, and then click Refresh. Select a topic from the list that displays, and then click the sentiment trend icon or the comments icon . Sentiment is derived from the text of the product review. The current IBM sentiment score, on a scale from 1 to 100, is displayed. The arrow indicates the direction in which the sentiment is trending compared to the previous period.Sentiment Trend I have removed the screen captures of all reports for now. There is a lot of overhead in capturing and then blurring the content. This report displays a bar or line for each sentiment type (positive, negative, neutral, and ambivalent) for the reporting period. The x-axis shows the week or quarter and the y-axis show the number of mentions or IBM sentiment score. Sentiment is derived from the text of the product review. After the report displays, you can filter further in the following ways: Line chart or bar chart.Number of mentions or IBM sentiment score. If you select number of mentions, then you can also filter by sentiment type: all, positive, negative, neutral, or ambivalent.Source ( Twitter, blogs, reviews, news forums, message boards, and video)Comments view The comments view of this report shows you the snippets from comments that contribute to the sentiment ranking. A list of snippets that are related to the category displays. For each comment, the title, snippet, and date of the comment is displayed. In the snippet, the words that are positive, negative, neutral, and ambivalent are underlined. Click the reviewer icon to see the full product review. The reportsWhen you log in to IBM Social Media Insight for Consumer Products you see My Alerts - Rankings.

My Topics - Ranking

My Topics - Rankings shows you the topics for which the sentiment is significantly different from a previous period.

Select a quarter or date range, and then click Refresh. Select a topic from the list that displays, and then click the sentiment trend icon sentiment trend icon or the comments icon comments icon.

Sentiment is derived from the text of the product review. The current IBMIBM® sentiment score, on a scale from 1 to 100, is displayed. The arrow indicates the direction in which the sentiment is trending compared to the previous period.

Sentiment Trend

This report displays a bar or line for each sentiment type (positive, negative, neutral, and ambivalent) for the reporting period. The x-axis shows the week or quarter and the y-axis show the number of mentions or IBM sentiment score.

Sentiment is derived from the text of the product review.

After the report displays, you can filter further in the following ways:

Line chart or bar chart.

Number of mentions or IBM sentiment score.

If you select number of mentions, then you can also filter by sentiment type: all, positive, negative, neutral, or ambivalent.

Source ( Twitter, blogs, reviews, news forums, message boards, and video)

Comments view

The comments view of this report shows you the snippets from comments that contribute to the sentiment ranking.

A list of snippets that are related to the category displays. For each comment, the title, snippet, and date of the comment is displayed. In the snippet, the words that are positive, negative, neutral, and ambivalent are underlined. Click the reviewer icon reviewer icon to see the full product review.

Parent topic: The reports

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Changes are periodically made to the information herein; these changes will be incorporated in new editions of the publication. IBM may make improvements and/or changes in the product(s) and/or the program(s) described in this publication at any time without notice. Any references in this information to non-IBM Web sites are provided for convenience only and do not in any manner serve as an endorsement of those Web sites. The materials at those Web sites are not part of the materials for this IBM product and use of those Web sites is at your own risk. IBM may use or distribute any of the information you supply in any way it believes appropriate without incurring any obligation to you.Licensees of this program who wish to have information about it for the purpose of enabling: (i) the exchange of information between independently created programs and other programs (including this one) and (ii) the mutual use of the information which has been exchanged, should contact: IBM Software Group Attention: Licensing 3755 Riverside Dr. Ottawa, ON K1V 1B7 Canada Such information may be available, subject to appropriate terms and conditions, including in some cases, payment of a fee. The licensed program described in this document and all licensed material available for it are provided by IBM under terms of the IBM Customer Agreement, IBM International Program License Agreement or any equivalent agreement between us.Any performance data contained herein was determined in a controlled environment. Therefore, the results obtained in other operating environments may vary significantly. Some measurements may have been made on development-level systems and there is no guarantee that these measurements will be the same on generally available systems. Furthermore, some measurements may have been estimated through extrapolation. Actual results may vary. Users of this document should verify the applicable data for their specific environment. Information concerning non-IBM products was obtained from the suppliers of those products, their published announcements or other publicly available sources. IBM has not tested those products and cannot confirm the accuracy of performance, compatibility or any other claims related to non-IBM products. Questions on the capabilities of non-IBM products should be addressed to the suppliers of those products. All statements regarding IBM's future direction or intent are subject to change or withdrawal without notice, and represent goals and objectives only. This information contains examples of data and reports used in daily business operations. To illustrate them as completely as possible, the examples include the names of individuals, companies, brands, and products. All of these names are fictitious and any similarity to the names and addresses used by an actual business enterprise is entirely coincidental. If you are viewing this information softcopy, the photographs and color illustrations may not appear.This Software Offering does not use cookies or other technologies to collect personally identifiable information.©

Notices

This information was developed for products and services offered worldwide.

This material may be available from IBM in other languages. However, you may be required to own a copy of the product or product version in that language in order to access it.

IBM may not offer the products, services, or features discussed in this document in other countries. Consult your local IBM representative for information on the products and services currently available in your area. Any reference to an IBM product, program, or service is not intended to state or imply that only that IBM product, program, or service may be used. Any functionally equivalent product, program, or service that does not infringe any IBM intellectual property right may be used instead. However, it is the user's responsibility to evaluate and verify the operation of any non-IBM product, program, or service. This document may describe products, services, or features that are not included in the Program or license entitlement that you have purchased.

IBM may have patents or pending patent applications covering subject matter described in this document. The furnishing of this document does not grant you any license to these patents. You can send license inquiries, in writing, to:

IBM Director of Licensing

IBM Corporation

North Castle Drive

Armonk, NY 10504-1785

U.S.A.

For license inquiries regarding double-byte (DBCS) information, contact the IBM Intellectual Property Department in your country or send inquiries, in writing, to:

Intellectual Property Licensing

Legal and Intellectual Property Law

IBM Japan Ltd.

19-21, Nihonbashi-Hakozakicho, Chuo-ku

Tokyo 103-8510, Japan

The following paragraph does not apply to the United Kingdom or any other country where such provisions are inconsistent with local law: INTERNATIONAL BUSINESS MACHINES CORPORATION PROVIDES THIS PUBLICATION "AS IS" WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF NON-INFRINGEMENT, MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE. Some states do not allow disclaimer of express or implied warranties in certain transactions, therefore, this statement may not apply to you.

This information could include technical inaccuracies or typographical errors. Changes are periodically made to the information herein; these changes will be incorporated in new editions of the publication. IBM may make improvements and/or changes in the product(s) and/or the program(s) described in this publication at any time without notice.

Any references in this information to non-IBM Web sites are provided for convenience only and do not in any manner serve as an endorsement of those Web sites. The materials at those Web sites are not part of the materials for this IBM product and use of those Web sites is at your own risk.

IBM may use or distribute any of the information you supply in any way it believes appropriate without incurring any obligation to you.

Licensees of this program who wish to have information about it for the purpose of enabling: (i) the exchange of information between independently created programs and other programs (including this one) and (ii) the mutual use of the information which has been exchanged, should contact:

IBM Software Group

Attention: Licensing

3755 Riverside Dr.

Ottawa, ON

K1V 1B7

Canada

Such information may be available, subject to appropriate terms and conditions, including in some cases, payment of a fee.

The licensed program described in this document and all licensed material available for it are provided by IBM under terms of the IBM Customer Agreement, IBM International Program License Agreement or any equivalent agreement between us.

Any performance data contained herein was determined in a controlled environment. Therefore, the results obtained in other operating environments may vary significantly. Some measurements may have been made on development-level systems and there is no guarantee that these measurements will be the same on generally available systems. Furthermore, some measurements may have been estimated through extrapolation. Actual results may vary. Users of this document should verify the applicable data for their specific environment.

Information concerning non-IBM products was obtained from the suppliers of those products, their published announcements or other publicly available sources. IBM has not tested those products and cannot confirm the accuracy of performance, compatibility or any other claims related to non-IBM products. Questions on the capabilities of non-IBM products should be addressed to the suppliers of those products.

All statements regarding IBM's future direction or intent are subject to change or withdrawal without notice, and represent goals and objectives only.

This information contains examples of data and reports used in daily business operations. To illustrate them as completely as possible, the examples include the names of individuals, companies, brands, and products. All of these names are fictitious and any similarity to the names and addresses used by an actual business enterprise is entirely coincidental.

If you are viewing this information softcopy, the photographs and color illustrations may not appear.

This Software Offering does not use cookies or other technologies to collect personally identifiable information.

©

© Product Information This document applies to IBM Social Media Insight for Consumer Products and may also apply to subsequent releases. Copyright Licensed Materials - Property of IBM © Copyright IBM Corp. 2015. US Government Users Restricted Rights – Use, duplication or disclosure restricted by GSA ADP Schedule Contract with IBM Corp. IBM, the IBM logo and ibm.com are trademarks or registered trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available on the Web at Copyright and trademark information at www.ibm.com/legal/copytrade.shtml. Notices

©

Product Information

This document applies to IBM Social Media Insight for Consumer Products and may also apply to subsequent releases.

Copyright

Licensed Materials - Property of IBM

© Copyright IBM Corp. 2015.

US Government Users Restricted Rights – Use, duplication or disclosure restricted by GSA ADP Schedule Contract with IBM Corp.

IBM, the IBM logo and ibm.com are trademarks or registered trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available on the Web at " Copyright and trademark information " at www.ibm.com/legal/copytrade.shtml.

Parent topic: Notices